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TippingGardner

1216 Broadway, 2nd Floor, New York, NY 10001 

212.931.9022

hello@tippinggardner.com

Brand Platform
Naming
Brand Identity
Implementation

TippingGardner is renowned globally for our name development work.

As well as creating household names for some of the world’s leading companies, we’re also the go-to partner for other branding and creative agencies when it comes to naming. Here’s a selection of the names we’ve created.

New line of contact lenses from Johnson & Johnson Vision Care
How a data-driven demand generation agency got ahead with a new name and visual identity.
A new name and visual identity transforms a leading digital agency.
How a new name and visual identity transformed this life-changing brand.
Learn how we raised the standard for infection prevention with a new name and visual identity.
Company focused on helping consumers buy subscription home services
Amazon’s private label chocolate and candy brand
Consumer products company spun off from Energizer Holdings
New line of professional styling products from Wella
A non-profit uplifts early childhood Jewish educators with a new name and visual identity.
Creating a bold new youth brand for the leading Jewish humanitarian organization.
Building a brand - and consensus - for five global technology leaders.
New Target-exclusive brand from OshKosh B’gosh.
Name for Gillette’s new shaving system
A new contact lens brand from Johnson & Johnson
Groundbreaking pre-harvest technology treatment from AgroFresh
New name for Deep River Tortilla Chips
New name for the Lawyers Committee for Human Rights
New name for the National Federation of Community Development Credit Unions
New writing system from Paper Mate to bring the joy back into writing
Pioneering crowdsourcing platform from the venture arm of Eli Lilly
Building a brand - and consensus - for five global technology leaders.
Ebook technology platform from Elsevier Health Sciences
Online dating site with revolutionary matching technology
Oral-B’s first electric rechargeable toothbrush
Company offering 3D virtual reality property tours
Hotel chain in Japan focused on delivering a superior night’s sleep
New name for Secure Path Networks, a telecom consultancy firm
AAA Four-Diamond resort in Clearwater Beach, FL
SK-II’s environmental protection skin care line
Avon-exclusive fragrance endorsed by Courteney Cox
Avon-exclusive fragrance endorsed by Courteney Cox
Steam mop floor cleaner from Swiffer and Bissell
Premium line of all-natural cocktail mixers formerly called Nantucket Offshore
High-end golf resort developed by The Mosaic Company in Florida
Formerly NaPro Bio, a biotech company focused on new cancer treatments
Building a brand - and consensus - for five global technology leaders.
New footwear technology created for Timberland
Creating a new brand that becomes America’s largest independent digital marketing agency.
A new name and identity that brings couples together.
How we rebranded one of largest insurance brokerages in the USA.
The innovation company of MAS Holdings, one of South Asia’s largest apparel manufacturers
Name for a major new global investment solution platform
New name for Community Credit Union of Southern Humboldt
Healthy, gluten-free global snack brand
High-end co-working facilities in Phoenix, AZ
Rebranding a national hardware distribution company.
The world’s largest marketer of kiwifruit
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