AKAM: A strategy to align culture and messaging
After a four-decade legacy of excellence, AKAM faced a pivotal moment as they sought to expand while preserving their renowned service quality. As a distinguished leader in property management and brokerage services across New York and Florida’s residential and commercial sectors, AKAM needed a strategy that would unite their team around a singular vision of customer-centricity.
Recognizing the need to align their organization around customer-centricity, AKAM partnered with us to develop a unifying business philosophy. After conducting stakeholder interviews, a competitive audit, and a Brand Story Workshop, we created “Residential Intelligence” (ResIQ)—a proprietary platform that has now become the cornerstone of AKAM’s operations.
ResIQ articulates AKAM’s customer-first approach through five foundational principles: Financial Expertise to optimize property performance; Technological Intelligence that embraces innovation; Practical Sensibility for efficient property maintenance; Creativity in developing personalized solutions; and Emotional Awareness that prioritizes respectful interactions in every community they serve.
In 2024, the same year ResIQ launched, AKAM received the prestigious Management Company of the Year award from the New York Building Managers Association—testament to how a well-defined brand philosophy can transform not just perception,