Iconography or a truly iconic brand
Icons are powerful tools because they build consistency and help explain complex ideas in a simple, shorthand way.
When we created icons for Intel, we based them on the shape of their processor badge. This approach helps people understand the benefits of Intel’s technology without the need for technical knowledge.
Icons work hard for your brand by creating instant recognition across all your materials. They connect emotionally with people worldwide without needing translation, making your messages work just as well in Tokyo as in Toronto, while still feeling relevant to everyone who sees them.