Helping a wellness brand look and feel its best
Sharecare, a digital health and wellness engagement platform created by Jeff Arnold, Dr. Oz and Deepak Chopra had experienced a period of intense growth as a result of several acquisitions. We worked with Sharecare to help them craft a new, brand story to explain the full scope of their offering. We also created comprehensive user interface guidelines for the Sharecare website.
We worked closely with Sharecare’s inhouse development team to ensure the site feels more vibrant and engaging while also simplifying the color palette and typography.
We created extensive web guidelines for Sharecare that addressed everything from how the brand positioning and attributes are reflected in copy and imagery to very detailed instruction on logo use, typography, color, imagery, diagrams and personalization.