A sign of great things to come
In many of our branding projects, one of the more dramatic ways a new identity, name and logo are announced is through signage. These examples show a wide range of signage both exterior and interior.
Pattison ID
As one of the largest signing companies in North America, creating an identity that worked exceptionally well as a sign was a key part of the creative brief and the project. With Pattison ID’s internal capabilities, creating and installing the signage across all facilities was a simple process – to the extent we now introduce Pattison ID to other client to implement their signage programs.
Tinuity
With branding projects that involve mergers and acquisitions, how we rebrand the offices of the merged companies is another way to both reinforce the story behind the rebrand and involve more people in the process. in the case of Tinuiti, we worked with a core team on the internal and external graphics for seven offices across the USA.
Workuity
As a co-working space, a significant consideration in creating the Workuity brand identity was how it would look on external and internal signage. The solution was creating an identity that was bold enough to work at large sizes as a super graphic and simple enough to allow for easy signage implementation.
Bounteous
As the product of several acquisitions, the new Bounteous identity had multiple offices that required signage as part of the branding program. In many ways, a name like Bounteous almost designs itself – onomatopoeic design as we described it. Bold, full, heavy letters that lent themselves to bold and simple application.