TippingGardner
1216 Broadway, 2nd Floor, New York, NY 10001
The mission of Mopria is to provide universal standards and solutions for scan and print.
TippingGardner developed the Mopria name and visual identity for founding companies Canon, HP, Samsung, and Xerox. Working with the different corporate cultures of the founding members could have proved challenging. But by grounding our recommendations in a robust process and sound strategic thinking, we were able to bring the team to consensus in record time.
Today, the Mopria Alliance has grown to 23 members representing the worldwide printer and scanner business. There are currently more than 120 million Mopria certified printers from 24 printer companies with 3,000+ certified printer models.
We created a wide range of templates for TOLI, from one-page documents about Olga Lengyel and the Institute to templates for seminar flyers. Many of the templates were designed in Microsoft Word so that local event organizers across the USA and overseas could maintain the TOLI look and feel in their materials.