TippingGardner created the name and identity for ElevatEd
– a groundbreaking collaborative initiative to transform the field of early childhood Jewish education (ECJE) through recruitment, training, mentoring, and support of over 300 new teachers in diverse pioneer communities across North America. This three-year pilot initiative, is a visionary, collaborative project of Jewish Community Centers Association of North America (JCC Association), Jewish Federations of North America (JFNA), and the Union for Reform Judaism (URJ).
The new logo, created from five lower case letter “e”’s overlapped is a stylized tree of knowledge or tree of life. To help launch the new initiative, comprehensive brand guidelines were created to implementation of the identity.
PowerPoint is an important way the brand is communicated across different schools in many communities. A suite of simple bold slides were created, housed in simple well designed template.
Collateral materials were also created to reach audiences across the USA. These included Recruitment Guides for schools, FAQs, interview guides, all available to print or digitally.
