Collateral
Elsevier
This is a great before and after example of how powerful a consistent collateral system can be. The examples on the left are some of the examples we found in our communications audit.
The examples on the right show how we created a consistent set of collateral templates that have a consistent hierarchy of information, typography, color and imagery.
Azuria
We created a simple set of case study templates that could be used by all Azuria companies and be easily adaptable as the acquired more companies.
Evolution
For the launch of Evolution Motion Solutions, we created several collateral templates including three 32 page brochures that captured their three core areas of business.
With the dual language website we created for Pattison ID, the focus was more on digital communications, however the sales teams still wanted some collateral to leave behind after meetings, so a simple range of one-sheet templates were created that reflected the look and feel of the website.
With events happening every week across the USA, TOLI required a simple set of Microsoft Word templates that literally anyone with minimal skills in the program could use.