Following the merger of two of New Mountain Capital’s healthcare technology companies, Apixio and ClaimLogiq, we worked with the new company to craft their brand story, architecture and messaging. To support the new brand story, we created a new visual identity inspired by Apixio’s Connected Care Platform that integrates and links disparate healthcare data points into a unified system. We used the connected letters and negative space created by the “i” letterforms and the “x“ to create arrows that symbolize connectivity.