Unlocking Value from Entrance to Exit

For over two decades, we’ve engineered brands at pivotal moments of transformation. Our expertise lies in delivering powerful branding programs that both unlock new market opportunities and maximize exit value for PE portfolio companies, global leaders, growth-stage companies, and innovative startups.

Our independence allows us to be nimble and decisive, making us ideal partners for time-sensitive transformations. From our New York headquarters, we collaborate with PE firms and portfolio companies worldwide, bringing fresh thinking and practical solutions to complex brand challenges.

We believe the best brand strategies emerge from close partnership with our clients. By working shoulder-to-shoulder with management teams, we create branding solutions that drive both immediate market impact and long-term enterprise value.

We’re different.

We’re creative strategists and strategic creatives

When creative minds and strategic thinkers join forces, magic happens — unlike the siloed approach followed by most agencies

We think like investors, not consultants

We build brands for both immediate market impact and long-term enterprise value, partnering closely with management and PE firms.

We don’t pretend to be rocket scientists

We are experts in simplifying the complex, cutting through technical jargon and brand babble to deliver clear, effective communication.

We can’t do this without you

We believe that branding is something we do with you, not to you.

Get to know us better

Martyn Tipping

Martyn has overseen high-profile branding projects for clients in all major industries, all over the world. His portfolio spans consumer goods, financial services, telecommunications, technology, retail, automotive, nonprofit organizations, and more.

Martyn was formerly director of verbal branding at Landor Associates, New York where he led branding programs for a wide array of Fortune 500 clients, including Delta Air Lines, NYSE, Motorola, Xerox, Ford Motor Company and AT&T. Martyn holds an MA in modern languages and social psychology from the University of Cambridge, England. He is a former faculty member at Georgetown University, where he taught brand strategy in the MBA program.

Martyn’s stand-up comedy career ended the same night he opened for Chris Rock in New York.

Paul Gardner

Paul was born and educated in Scotland, then moved to London for a successful career at Fitch before relocating to New York in 1991. He worked for several advertising and branding agencies before becoming Creative Director at FutureBrand for 10 years.

His portfolio includes technology companies, airlines, and automotive brands, including a major global tech rebranding. Between his work for Intel and AMD, Paul has a logo design on approximately 85% of computers worldwide.

Since 2008, Paul has led TippingGardner’s design team, leading diverse projects spanning logo design, visual identity systems, websites, trade shows, collateral, and art direction.