TippingGardner were approached by the Life Mastery Institute Institute founded by Mary Morrissey, and widely considered the world’s foremost expert on “dream-building,” and a global leader in the art and science of transforming dreams into results, to develop a brand strategy and architecture that would allow the organization to bring together all of their programs and offerings under a single umbrella. And we were also asked to develop a bold look for the organization to ensure its continued growth and success for generations to come.
A stylized family of ‘B’ motifs were created to identify each faculty within the Brave Thinking Institute, with a symbol and color.
Working with the Brave Thinking Institute developer team, TippingGardner designed a much simplified, and easier to navigate website. Seamlessly implementing the colors and typography developed as part of the brand identity program played a large part in projecting that Brave Thinking Institute is a multi-faceted organization, with programs for each part of your life.
The Brave Thinking Institute identity was implemented across dozens of brand touchpoints – programs and welcome kits, DVDs and books, tchotchkes and awards.
