Anteriad is a leading B2B marketing and sales solutions provider. and represents the combination of MeritB2B,True Influence, and several earlier strategic acquisitions in the B2B marketing space.
Extensive interviews and a Brand Story Workshop with employees led to a new brand positioning reflected in the new name Anteriad meaning ”pointing forward” and a visual identity reflective of the the positive momentum that puts Anteriad and its customers out in front.
A communications audit and stakeholder interviews led to a move away from multiple service brands to a single new name and new identity. The services previously offered by these products are now communicated in a simple clear way, with less ambiguity and more flexibility to adapt to customer needs.
We created this website to launch the new Anteriad brand with simpler messaging, new iconography and a suite of photographs visually showing how Anteriad bring data into focus.
Comprehensive brand guidelines were created to introduce the new Anteriad brand identity and help their internal team and their external marketing resources consistently implement the core elements of the new identity – color, typography, iconography and imagery across all touchpoints.
The new brand was unveiled at Anteriad’s annual sales conference with a brand video, new website and new PowerPoint templates. To prepare the Anteriad teams for the launch we created a Brand Book for all employees and conducted a series of Living the Brand workshops to introduce Anteriad internally.
Since launch, Anteriad has expanded into India and opened a new office in Spain.
