We developed a powerful brand narrative centered on the concept of “Storied Properties for Legendary Companies.” This positioning recognized that for Columbia’s innovative tenants, office space transcends mere real estate—it becomes the foundation where company culture thrives, creativity flourishes, and organizational legends are born.

The refreshed brand story emphasized Columbia’s commitment to creating exceptional environments where the world’s most groundbreaking companies can foster collaboration, nurture talent, and achieve their visions. By focusing on sustainability and employee wellbeing, Columbia positioned itself not just as a property owner but as a partner in tenant success.